in•Nūr: Doing the
inner work for outer collective change.

Centered on wisdom, wonder, and wellbeing — we’re inspired by the rich symbolism of “nur” — light— to glow and grow from within. We know that lifestyle and wellbeing brands aren’t always built with the modern muslim woman or diverse cultural experiences in mind.

So we created that space.

Pomegranates and citrus, embodies the mindset that true growth requires inner work, love, and collective inner and outer liberation — in the ways we shop, live and work.

We light the way for each other. And as a welcoming "third-space" for Third Culture Kids hospitality is at our core—all are always welcome.